Social media planning, buying & boosting that makes every dollar count
Boosting posts but not sure who you’re reaching? Social Sugar plans, buys and boosts social media for NZ and Australian brands – using smart targeting to reach the right people at the lowest cost, cut waste and lift conversion rates.
84+ brandstrust us to make social pay – since 2015
Why boosting posts often doesn’t pay
If any of these sound familiar, your media budget could be working a lot harder.
- Problem 01
Vanishing organic reach
Often less than 1% of your fans see your posts organically. Platforms like Meta are now ‘pay-to-play’, so good content goes unseen without media behind it.
- Problem 02
Wasted media spend
Broad targeting and ‘boost and hope’ put your budget in front of people who were never likely to act.
- Problem 03
No proof of return
Without proper pixels and conversion tracking, no-one can say what your media spend actually returns.
How we plan, buy and boost
Smart targeting, constant testing and proper tracking put every media dollar where it works hardest.
- Plan
The right people
- Audience segmentation & data matching
- Custom & lookalike audiences
- Budgets planned around unique reach
- Execute
Smarter buying
- Sequential targeting through the funnel
- Low-cost retargeting of warm prospects
- Dynamic creative testing
- Track
Proven returns
- Pixel & conversion tracking
- Budget shifted to what performs
- Simple, actionable reporting
What our clients say
Sugar is a marketing agency in the truest sense – they simply recommend and deliver what will get the best ROI. In this instance they built us a profitable Facebook lead generation campaign from scratch in about 11 days – and ROI has steadily improved from there. We’re thrilled.
Real media buying results
See all case studies →
Case study · Love Taupō952k reachedA tight media plan of low-waste connected TV and targeted social drove 9,400 booking enquiries for ‘Cheeky Midweeky’ deals in low season.
Read the case study
Case study · Hubbards Australia$9 CPMPaid social reached a 1.1M target audience at over 2x frequency for an average $9 CPM – and drove 80k+ engagements.
Read the case study
Your media plan in 3 steps
A clear path from our first chat to media that pays.
Plan the media
We agree your goals and KPIs, map your audiences and build a media plan and budget around reach, frequency and cost.
Buy and boost
We set up pixels and conversion tracking, then launch targeted campaigns and boosts, testing creative and audiences in-market.
Optimise and report
We shift budget to what performs, retarget warm prospects and report on exactly what your media spend returns.
Want to see where your media budget could go further?
Why brands choose Social Sugar
- 01
Social-ROI focus
We’re Australasia’s specialist social-ROI agency. Every strategy, post and campaign is judged on one thing – what it returns for your business.
- 02
A process proven since 2015
We’ve put 2,000+ campaigns to the test across 84 brands in 16 industries, refining the 10-Step full-funnel process behind every strategy.
- 03
Partnership terms
We build long-term partnerships, with twice the industry-average client tenure, and have pioneered payment-by-results and shared-risk models in New Zealand.
Social media planning, buying & boosting FAQs
How much does social media planning, buying and boosting cost?
Every media plan is scoped to your business, goals and the channels involved, so we’ll give you a clear proposal after a free 30 min strategy chat. We’ve also pioneered payment-by-results and shared-risk partnerships in New Zealand – ask us whether one suits your business.
How long do I need to sign up for?
We agree the scope and term that suit you up front, whether that’s a single campaign or an ‘always-on’ media programme, and the first chat comes with no obligation.
How soon will I see results?
Paid media can start working quickly – we built Allergenics a profitable Facebook lead generation campaign from scratch in about 11 days, and Hubbards drove 80k+ engagements in the first two months of its campaign. From there we keep testing and shifting budget to what performs.
How much should I spend on boosting posts?
Enough to reach a meaningful share of your target audience at the right frequency. We plan budgets around your goals and cost per thousand unique reach, then shift money to what performs.
What’s the difference between boosting and running ads?
Boosting promotes existing posts; ads give you more control over objectives, formats, targeting and testing. Most strong plans use both as part of one funnel – our paid social advertising team runs the ads side.
What are lookalike audiences?
Audiences the platform builds to resemble your existing customers or best prospects, so you can find new people who are likely to act.
Why is retargeting important?
Most people don’t act the first time they see an ad. Low-cost retargeting brings warm prospects back when they’re ready to buy.
Do you set up conversion tracking?
Yes. We manage pixels and conversion tracking so you can see exactly what your media spend returns – and our social insights & ROI tracking service turns that data into simple, actionable reporting.
Make every media dollar work harder
Book a free 30 min strategy chat for a view of where your media budget could go further.