Social commerce that turns scrolling into sales
Hungry for more e-commerce sales? Social Sugar is a social commerce agency helping NZ and Australian brands sell where their audience is already scrolling – with social shops, shoppable content and ads that shorten the path to purchase.
84+ brandstrust us to make social pay – since 2015
Why social often doesn’t sell
If any of these sound familiar, social is a traffic source – not yet a revenue channel.
- Problem 01
Too many steps to buy
Every click between discovering a product and checking out is another chance for shoppers to drop off.
- Problem 02
Traffic, not revenue
Social sends people to your site, but interest fades before checkout and sales don’t follow.
- Problem 03
Hard to prove value
Campaigns judged offer by offer make it hard to see social’s true value – or build a confident case to scale.
How we fix it: plan, execute, track
We connect your catalogue, content and ads so social becomes a sales channel you can measure and scale.
- Plan
The right platforms
- Facebook & Instagram Shops
- TikTok Shop, Pinterest or YouTube
- Catalogue linked to Shopify & more
- Execute
Shoppable content
- Product tagging & shoppable posts
- Creator-led & live shopping
- Dynamic product retargeting
- Track
Real sales
- Sales & return on ad spend
- The path from content to checkout
- Proven in a test before scaling
What our clients say
Dunkin’ Donuts was missing out on the huge opportunity we had in social. Now we have a creative and digital agency partner who has helped us understand exactly how our investment can drive real business outcomes.
Real social commerce results
See all case studies →
Case study · Thin Lizzy$3.50 per $1A tightly controlled test proved the return, then paid social scaled into Thin Lizzy’s largest revenue channel inside six months.
Read the case study
Case study · NZ Natural14K+ couponsGeo-targeted social drove 14K+ coupon downloads, turning launch awareness into supermarket purchase and trial.
Read the case study
Your social commerce in 3 steps
A clear path from our first chat to social that sells.
Plan and connect
We agree your goals and KPIs, choose the right platforms for your products, and connect your catalogue and tracking.
Test in-market
We launch shoppable content and ads with clear tracking from day one, proving the real return before recommending any scale-up.
Scale and report
Winning activity is scaled into an always-on sales channel, with regular reporting on sales and return on ad spend.
Want to find your quickest route to more social sales?
Why brands choose Social Sugar
- 01
Social-ROI focus
We’re Australasia’s specialist social-ROI agency. Every strategy, post and campaign is judged on one thing – what it returns for your business.
- 02
A process proven since 2015
We’ve put 2,000+ campaigns to the test across 84 brands in 16 industries, refining the 10-Step full-funnel process behind every strategy.
- 03
Partnership terms
We build long-term partnerships, with twice the industry-average client tenure, and have pioneered payment-by-results and shared-risk models in New Zealand.
Social commerce FAQs
How much does social commerce cost?
Every social commerce programme is scoped to your business, goals and the channels involved, so we’ll give you a clear proposal after a free 30 min strategy chat. We’ve also pioneered payment-by-results and shared-risk partnerships in New Zealand – ask us whether one suits your business.
How long do I need to sign up for?
We agree the scope and term that suit you up front, and the first chat comes with no obligation. We can start with a tightly controlled test that proves the return before you commit to scaling.
How soon will I see results?
Thin Lizzy’s three-month test delivered $3.50 in sales for every $1 spent on media, and inside six months its paid social had scaled into mid six-figure recurring monthly revenue. Skipperi returned $4.76 for every $1 in its first 30 days.
What is social commerce?
Social commerce is selling products directly inside social platforms, where people discover your content and ads. In-app shopping, product tagging and livestreaming shorten the path to purchase and reduce drop-off – turning social from a traffic source into a revenue channel you can measure and scale.
Which social commerce platform should I start with?
For most brands, Facebook and Instagram Shops are the best starting point. TikTok Shop – built around creator-led selling and live shopping, where influencers can sell for you – and Pinterest can work extremely well for the right products and audiences. We also work with YouTube Shopping, LinkedIn Product Pages, Snapchat AR try-ons and WeChat Mini Programs for selling into China.
Do I need an online store to use social commerce?
You’ll need a product catalogue, and most platforms connect to e-commerce systems such as Shopify. We’ll help you set up the right integration.
How do you measure social commerce results?
We track sales, return on ad spend and the path from content to checkout, so you can see exactly what social is selling. Our paid social advertising and ROI tracking teams keep it optimised.
Is social commerce available in New Zealand?
Many tools are available to NZ brands, though features vary by platform and country. We’ll recommend what’s available and worthwhile for your market.
Ready to explore how social commerce can work for you?
Book a free 30 min strategy chat to find your quickest route to more social sales.