Social media creative that stops the scroll and sells
Great ideas lost in the feed don’t pay. Social Sugar is an Auckland social media creative agency crafting bespoke creative that stops the scroll, gets the clicks and converts – building long-term brand equity along the way.
84+ brandstrust us to make social pay – since 2015
Why most social creative doesn’t perform
If any of these sound familiar, your creative is holding back your results – not your budget.
- Problem 01
Lost in the feed
Random ‘content’ blends into the scroll, so even a strong message never gets noticed.
- Problem 02
One ad fits all
The same asset runs on every platform, with no ad angles or formats tested to find what works.
- Problem 03
No link to ROI
Creative is judged on looks, not returns – so no-one knows which ideas actually drive clicks and sales.
How we make social creative that performs
Bespoke creative from the right team, tested across ad angles and formats, and refined with real ROI data.
- Plan
Ad angles
- Features, benefits, social proof & positioning
- Short, medium & long copy variations
- A distinctive, ownable creative platform
- Execute
Bespoke creative
- Video, statics, carousels & image headlines
- Adapted for Instagram, Facebook, TikTok or LinkedIn
- Creative Director oversight
- Track
ROI data
- Every format and angle tested
- Winning creative refined and scaled
- Creatives who understand ROI data
What our clients say
The Sugar team helped us position the SquareOne™ brand for incredible growth – and on a start-up budget got social & digital campaigns up and running to deliver over 80,000 sign-ups in just 8 months.
Real social media creative, real results
See all case studies →
Case study · Leader Fish Bites849,456 reachedAn ownable ‘One bite and you’re hooked’ creative platform reached 849,456 Kiwi shoppers on Facebook and Instagram.
Read the case study
Case study · Leader ‘It’s a Match’140,000+ per postDinner reimagined as a dating app – each product post reached over 140,000 people.
Read the case study
Your social media creative in 3 steps
A clear path from brief to creative that performs.
Brief and angles
We get to know your brand, audience and goals, then develop the ad angles and creative platform that fit your wider social strategy.
Create and test
Our writers, designers and video team craft the creative and copy variations, adapt them for each platform, then test them in-market.
Refine and scale
We track what each piece of creative returns, refine the winners and scale them – with clear reporting on what’s working.
Want to see where better creative could lift your results?
Why brands choose Social Sugar
- 01
Social-ROI focus
We’re Australasia’s specialist social-ROI agency. Every strategy, post and campaign is judged on one thing – what it returns for your business.
- 02
A process proven since 2015
We’ve put 2,000+ campaigns to the test across 84 brands in 16 industries, refining the 10-Step full-funnel process behind every strategy.
- 03
Partnership terms
We build long-term partnerships, with twice the industry-average client tenure, and have pioneered payment-by-results and shared-risk models in New Zealand.
Social media creative FAQs
How much does social media creative cost?
Every creative programme is scoped to your business, goals and the channels and formats involved, so we’ll give you a clear proposal after a free 30 min strategy chat. We’ve also pioneered payment-by-results and shared-risk partnerships in New Zealand – ask us whether one suits your business.
How long do I need to sign up for?
Creative can be a standalone campaign or part of a longer partnership alongside our social media strategy, management and paid social advertising teams. We agree the scope and term that suit you up front, and the first chat comes with no obligation.
How soon will I see results?
Testing shows which creative is winning quickly – Skipperi’s scroll-stopping campaign delivered $4.76 in sales for every $1 spent on media in just 30 days. We keep refining the winners so results keep improving.
What is social media creative?
It’s the copy, images, video and formats that make up your social posts and ads. Great social creative is designed for the feed – to stop the scroll, communicate fast and drive action.
Why does creative have such a big impact on ROI?
Social platforms reward content people engage with, so stronger creative earns more reach for the same spend. We’ve seen one post out-perform another by over 3000% with the same message.
Do you produce video content?
Yes – from reels and short-form video to animation, photography and static design, depending on what the campaign needs.
How do you know which creative works?
We test a portfolio of ad angles and formats, track performance, and keep refining the winners based on real ROI data.
Can you work with our existing brand guidelines?
Yes. We create within your brand while giving your social channels their own distinctive character.
Get social media creative that pays
Book a free 30 min strategy chat and we’ll show you where better creative could lift your results.