Social media ROI tracking that shows what social returns
Can’t say what your social spend is returning? Social Sugar sets up full-funnel social media ROI tracking and reporting for NZ and Australian brands – so you can protect your marketing investment and make confident calls on what to do next.
84+ brandstrust us to make social pay – since 2015
Why most social media reporting doesn’t help
If any of these sound familiar, you have a tracking problem – not a social problem.
- Problem 01
Unclear ROI
You’re investing in social, but no-one can say what it returns – so it’s hard to defend the budget, let alone grow it.
- Problem 02
Analysis paralysis
Impressions, reach, click-through, bounce rate, dwell time… with so many data points, no-one knows what the next step should be.
- Problem 03
Vanity metrics
Likes and followers go up, but your reports don’t connect social activity to leads, sales and revenue.
How we fix it: plan, execute, track
Social media ROI tracking and reporting built around the few numbers that actually drive your growth.
- Plan
The ROI equation
- Customer value & lifetime value (LTV)
- Break-even allowable or contribution margin
- Full-funnel KPIs agreed up front
- Execute
Full-funnel tracking
- Reach into your total addressable market
- Conversion from awareness to retention
- Competitive Engagement Rate (CER)
- Track
Growth reports
- Your top 3–5 growth drivers
- Insights to isolate, test and learn
- Clear calls on what to change
What our clients say
I’ve worked with Sugar&Partners as my advertising agency partner for over 25 years across a wide range of innovative travel and tourism campaigns. The results, in terms of measurable ROI and the longevity of our relationship, speak for themselves.
Real insight, real ROI
See all case studies →
Case study · NZHL2x leadsA new ‘Mortgage Mentor’ platform, ROI performance management and tracking built an always-on lead generation machine that doubled leads.
Read the case study
Case study · Donovans Chocolates#6 → #1A structured review of audience and historic performance data drove exceptional Competitive Engagement Rate growth, taking Donovans from #6 to #1 in its category in four months.
Read the case study
Your ROI tracking in 3 steps
A clear path from our first chat to reporting you can act on.
Define the ROI equation
We work through your customer value, lifetime value and break-even allowable, then agree the full-funnel KPIs that matter.
Set up tracking
We set up the tracking that follows social activity from reach and engagement through to leads, sales and revenue.
Report and improve
Reporting focused on your top 3–5 growth drivers, with clear insights to test, learn and change tack when the data says so.
Want to know what your social is really returning?
Why brands choose Social Sugar
- 01
Social-ROI focus
We’re Australasia’s specialist social-ROI agency. Every strategy, post and campaign is judged on one thing – what it returns for your business.
- 02
A process proven since 2015
We’ve put 2,000+ campaigns to the test across 84 brands in 16 industries, refining the 10-Step full-funnel process behind every strategy.
- 03
Partnership terms
We build long-term partnerships, with twice the industry-average client tenure, and have pioneered payment-by-results and shared-risk models in New Zealand.
Social media ROI tracking FAQs
How much does social media ROI tracking cost?
Every tracking and reporting setup is scoped to your business, goals and the channels involved, so we’ll give you a clear proposal after a free 30 min strategy chat. We’ve also pioneered payment-by-results and shared-risk partnerships in New Zealand – ask us whether one suits your business.
How long do I need to sign up for?
ROI tracking can be set up for your in-house team to run, or form part of a longer partnership where we manage your social too. We agree the scope and term that suit you up front, and the first chat comes with no obligation.
How soon will I see results?
Which social media metrics matter most?
The ones tied to growth: reach into your target market, conversion through the funnel, cost per acquisition and return on spend. We focus reports on the top 3–5 growth drivers for each campaign.
What is Competitive Engagement Rate (CER)?
CER is Social Sugar’s proprietary measure of how your social engagement performs against the competitors in your category.
Why isn’t engagement enough?
Likes and follows don’t pay the bills. We connect social activity to leads, sales and revenue so you can see its real return – for Onsen Hot Pools, highly-crafted Meta ads and day-to-day performance management delivered over $92 ROI for every $1 invested.
How often do you report?
We agree a reporting rhythm that suits your business, with regular insights on what’s working and what to change.
Can you track results across other channels too?
Yes. We take a full-funnel view that can include search, display, video and email alongside social – see our full-funnel performance management service.
Find out how to get real insight into real ROI
Book a free 30 min strategy chat and we’ll help you define the KPIs that matter.