Full-funnel performance management that turns spend into ROI
Money going in, but no clear view of the ROI coming out? Social Sugar provides full-funnel performance management for NZ and Australian brands – combining social with search, display, video and email, and managing every layer for maximum ROI.
84+ brandstrust us to make social pay – since 2015
Why paid media funnels leak ROI
If any of these sound familiar, you have a funnel problem – not a channel problem.
- Problem 01
No clear view
Money goes in across social, search and display, but no-one can connect it to the ROI coming out the bottom.
- Problem 02
Analysis paralysis
Dashboards full of metrics but no simple growth-driver KPIs – so decisions stall while the budget keeps spending.
- Problem 03
Slow to shift budget
Platform algorithms change constantly, and without someone managing the funnel day to day, money stays stuck in the wrong places.
How we fix it: plan, execute, track
Full-funnel performance marketing that manages every paid layer as one system – from awareness to purchase and retention.
- Plan
Your media mix
- Growth-driver KPIs agreed up front
- Social paired with search (SEM)
- Display, video and email layers
- Execute
Agile management
- An experienced Performance Manager
- Budget shifted fast as algorithms change
- Social tests before traditional media
- Track
ROI out
- One view of money in and ROI out
- Full-funnel ROI tracking & reporting
- Scale the layers that perform
What our clients say
The Sugar team helped us position the SquareOne™ brand for incredible growth, and on a start-up budget, got social and digital campaigns up and running to deliver over 80,000 sign-ups in just 8 months.
Real full-funnel results
See all case studies →
Case study · Love Taupō19,000+ prospectsAn integrated connected TV, programmatic display and social campaign delivered 19,363 prospects for the new Supervolcanic™ Trail Network in three months.
Read the case study
Case study · SoulMate11 marketsA simple full-funnel digital and social platform launched SoulMate in Australia, NZ and 9 other APAC markets inside three months.
Read the case study
Your performance management in 3 steps
A clear path from our first chat to a funnel that pays.
Map your funnel
We review your current media mix and agree simple growth-driver KPIs, from money in at the top to ROI out the bottom.
Integrate the layers
We combine social with the search, display, video and email layers that suit your goals and budget, with full-funnel tracking in place.
Manage and scale
Your Performance Manager monitors results, shifts budget between platforms and layers, and scales what works.
Want to see where your funnel could perform better?
Why brands choose Social Sugar
- 01
Social-ROI focus
We’re Australasia’s specialist social-ROI agency. Every strategy, post and campaign is judged on one thing – what it returns for your business.
- 02
A process proven since 2015
We’ve put 2,000+ campaigns to the test across 84 brands in 16 industries, refining the 10-Step full-funnel process behind every strategy.
- 03
Partnership terms
We build long-term partnerships, with twice the industry-average client tenure, and have pioneered payment-by-results and shared-risk models in New Zealand.
Full-funnel performance management FAQs
How much does full-funnel performance management cost?
Every engagement is scoped to your business, goals and the channels involved, so we’ll give you a clear proposal after a free 30 min strategy chat. We’ve also pioneered payment-by-results and shared-risk partnerships in New Zealand – ask us whether one suits your business.
How long do I need to sign up for?
We agree the scope and term that suit you up front, based on your goals and the channels involved, and the first chat comes with no obligation.
How soon will I see results?
Integrated campaigns can move quickly – Love Taupō’s Supervolcanic™ campaign reached over 1.36M bikers and delivered 19,363 prospects in three months, and SoulMate launched in 11 markets inside three months. From there, we keep optimising the funnel for ROI.
What does a Performance Manager do?
They manage your paid media funnel day to day – monitoring results, shifting budget between platforms and layers, and optimising for maximum ROI.
Why combine social with search?
Social creates discovery and demand; search captures people when they’re actively looking. Together they cover more of the buying journey than either can alone.
Do you manage traditional media too?
We help plan and integrate traditional channels such as TV, radio, print and outdoor – and use social to test what will work before you commit budget.
What KPIs do you use?
Simple growth-driver KPIs agreed up front, tracked from money in at the top of the funnel to ROI out the bottom – backed by our social insights and ROI tracking.
Is full-funnel management right for smaller businesses?
Yes – it’s about balance, not budget. We design a funnel that fits a feasible budget and scale what works.
Get more ROI from every layer of your funnel
Book a free 30 min strategy chat for a view of where your funnel could perform better.